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Chapter 4

CMN 305 Chapter Notes - Chapter 4: Joseph Kraft, Cognitive Dissonance, Abraham Maslow


Department
Communication
Course Code
CMN 305
Professor
Duncan Koerber
Chapter
4

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

Public Opinion
o !"#$% !
!!! !
o&' $$
What is Public Opinion?
o ()*+$,, 
+
o-,.!*+ /01 1
2 +
o3 ".!*+  1
0  +
o

0, 
02
o
4
5"6
 1! 
,
o !
7
What are Attitudes?
o*
8"

/! 

9"

/ !!

"
-
/:!'
"
; 
/'
"

/! <,
="
>
/,!'
?"

/
How are Attitudes Inuenced?
o15
o#'' 
o
!
8" >@;
9" #
,4A$,
,
o
>2 !
8" > !
21!
Motivating Attitude Change
o !7,
5! ,!  
o
3!!
8" 30 
9"  ,
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