CMN 305 Chapter Notes - Chapter 10: Internal Communications, Crisis Management, Pinterest

• School: Ryerson University
• Department: Communication
• Course: CMN 305
• Professor: Duncan Koerber

Document Summary

The practice of public relations cmn 305. Social media is changing the face of pr. Pr and the internet o enlarge the internet for multiple uses. The www was developed in 1989 by physicist tim berners-lee to. Pr departments now have interactive specialists and groups responsible for communicating via social media and the internet. Journalists have also embraced the internet as their primary source for. Use of the internet for pr practitioners inevitably will grow for four research and reporting reasons: The demand to be educated rather than sold. Familiarity of the internet, mastery of it and knowledge of its effective use have become frontline requisites of the practice. Website development is very much the province of pr pros. They need to cognizant of the methods in which audiences prefer to receive info on websites. A website gives an individual or institution the flexibility and freedom of getting news out without having it filtered by an intermediary.