CMN 305 Chapter Notes - Chapter 1: Osama Bin Laden, Proactivity, Mantra

• School: Ryerson University
• Department: Communication
• Course: CMN 305
• Professor: Duncan Koerber

Document Summary

Public relations: a strategic communication process that builds mutually beneficial relationships between organizations and their publics. This is a general definition the public relations society of america (prsa) made up pr still remains hard to completely define. Another definitions of public relations: a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication. Pr"s fundamental mandate is communications and its focus is building relationships. It is most effective when it"s based on ethical principles and proper action otherwise achieving influence might be impossible. Pr has grown in importance over the last few years even osama bin. Laden cared for his image to the public before his death by wanting to improve news media coverage, worrying about his place in history, and contemplating changing al-quaeda"s name in general. The combination of social media and public relations has revolutionized the way organizations and individuals communicate to their key publics around the world.