CMN 305 Chapter Notes - Chapter 2: Edward Bernays, Corporate Social Responsibility
1 Feb 2016
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Chapter 2: the history and growth of public relations. A young field a little more than 100 years old. Strength of pr today is based on the enduring commitment of the public to participate in a free and open democratic society. Signs of public relations were found back in 1800 b. c. when farmers would publicize advice on how to harvest crops. Began in america during the american revolution. Later, the constitution was formed aka a result of public relations. Battle between federalists and anti-federalists was waged in newspaper articles, pamphlets, and other organs of persuasion in attempt to influence public opinion. Robber barons what americans called vanderbilt and his ilk (railroad owners) because they cared little for the rest of society. Ivy lee = the real father of modern pr goodwill. Lee firmly believed that the only way business could answer its critics convincingly was to present its side honestly, accurately, and forcefully.
