CMN 305 Chapter Notes - Chapter 6: Applied Ethics, Professional Responsibility, High Standard Manufacturing Company

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The practice of pr is about earning credibility telling the truth . However, classical ethics means different things to different people. Ethics: standards of conduct that indicate how one should behave based on moral duties and virtues. Ethics are values that guide a person, organization, or society concepts such as right and wrong, fairness and unfairness, honesty and dishonesty. Pr people have to adhere to a high standard of professional ethics. Professional ethics aka applied ethics, suggests a commonly accepted sense of professional conduct that is translated into formal codes of ethics. The bottom line for pr professionals must always be to counsel and to do what is in the best long-term interests of the organization. To stem the feeling that chief executives and their companies weren"t acting ethically, a number of firms increased their efforts to make their activities more transparent to the public.

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