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Textbook Notes for CMN 306 at Ryerson University

RYERSONCMN 306Joanne DinovaWinter

CMN306 Chapter 16: Lundgren Textbook-Chapter 16

OC3953369 Page
22
The roles of the news media in risk communication. At all levels, it is important to develop and maintain productive relationships with media represent
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RYERSONCMN 306Joanne DinovaWinter

CMN306 Chapter 5: Lundgren Textbook-Chapter 5

OC3953369 Page
19
Ethical issues are subjective because each of us has our own ethical code, our own morality, that has been shaped by our experiences and beliefs. Ethic
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RYERSONCMN 306Joanne DinovaWinter

CMN306 Chapter 19: Lundgren Textbook-Chapter 19

OC3953367 Page
33
General principles on participating in social media to communicate risk. Social media allows the 2 way communication that is necessary for successful r
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RYERSONCMN 306Joanne DinovaWinter

CMN306 Chapter 12: Lundgren Textbook-Chapter 12

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26
A written plan is less likely to be lost. Someone either inside or outside the organization may challenge your methods or approach and having a compreh
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RYERSONCMN 306Joanne DinovaWinter

CMN306 Chapter 17: Lundgren Textbook-Chapter 17

OC39533611 Page
20
Having the audience/stakeholders interact directly with those who are communicating, assessing and/or managing the risk can be an extremely effective w
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RYERSONCMN 306Joanne DinovaWinter

CMN306 Chapter 20: Lundgren Textbook-Chapter 20

OC3953365 Page
29
Information from the evaluation can be used to re ne risk communication policies, procedures, and practices. It can serve to prove that laws are being
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RYERSONCMN 306Joanne DinovaWinter

CMN306 Chapter 18: Lundgren Textbook-Chapter 18

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27
1st consideration: purposes and objectives should be the key factors in choosing technology-based applications to communicate risks. 2nd consideration:
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RYERSONCMN 306Joanne DinovaWinter

CMN306 Chapter 15: Lundgren Textbook-Chapter 15

OC3953365 Page
19
In this book, we differentiate face-to-face communication from stakeholder participation in that usually only one of the groups involved does most if n
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RYERSONCMN 306Joanne DinovaWinter

CMN306 Chapter 6: Lundgren Textbook-Chapter 6

OC3953367 Page
18
The audience must nd the communicating organization credible and trustworthy and the audience must be allowed to participate in the risk management dec
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RYERSONCMN 306Joanne DinovaWinter

CMN306 Chapter 7: Zaremba Textbook-Chapter 7

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39
Crisis communication planning is done in teams. Planning involves: identifying potential crises, considering stakeholders, generating nuggets to be dis
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RYERSONCMN 306Joanne DinovaWinter

CMN306 Chapter 8: Zaremba Textbook-Chapter 8

OC39533612 Page
40
When faced with a crisis, an organization often releases a written statement and then complements that statement with an oral presentation at some form
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RYERSONCMN 306Joanne DinovaWinter

CMN306 Chapter 14: Lundgren Textbook-Chapter 14

OC3953367 Page
31
Visuals help clarify abstract concepts, which often are inherent in risk-related info. Need to identify three things: what people want to know, what th
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