CMN 306 Chapter 5: Lundgren Textbook-Chapter 5
15 Aug 2015
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Document Summary
Ethical issues are subjective because each of us has our own ethical code, our own morality, that has been shaped by our experiences and beliefs. Ethics is a philosophical study with its own language and concepts. Ethical issues in risk communication can be divided into three areas: social ethics, organizational ethics, personal ethics. Social ethics comprise the code of conduct by which society judges our behaviour. As a society evolves and changes, so will its ethics and the resultant behaviour. Social ethics can differ between countries and between cultures within that country. Risk communication has also evolved to meet changing societal demands. The in uence of society on the communication of risk can itself be an ethical issue. Joseph beck, social scientist and former congressional and presidential advisor, attributes these changes in public involvement to changes in governance ideologies. If these researchers are correct and we believe they are, these changes in society can pose a number of ethical issues.
