CMN 306 Chapter 6: Lundgren Textbook-Chapter 6

• School: Ryerson University
• Department: Communication
• Course: CMN 306
• Professor: Joanne Dinova

Document Summary

The audience must nd the communicating organization credible and trustworthy and the audience must be allowed to participate in the risk management decision. Actions, policies and language must be congruent for risk communication to succeed, which is often outside the control of the risk communicator. The following principles are related to the risk communication process, risk communication presentation and risk comparison which all apply equally to care, consensus and crisis communication. Principles of prices relate to the process of planning and conducting a risk communication effort. They are ways of setting up the risk communication process that help ensure that the effort achieves its objectives. You must know why you are communicating and any limitations to your ability to communicate risk. They may de ned by: regulatory requirements, organizational requirements, audience requirements. Violating this principle can increase hostility in the audience, making it more dif cult for the organization to communicate credibly and effectively.