CMN 306 Chapter 17: Lundgren Textbook-Chapter 17

• School: Ryerson University
• Department: Communication
• Course: CMN 306
• Professor: Joanne Dinova

Document Summary

Having the audience/stakeholders interact directly with those who are communicating, assessing and/or managing the risk can be an extremely effective way to communicate risk. Stakeholder participation: self-help groups, workshops, surveys, monitoring stations, formal hearing, public meetings, focus groups and advisory committees. Some programs fail because of a lack of early and continuing involvement. It is most effective when key choices concerning the risk have yet to be made. Typically, participation opportunities dwindle to those that will educate the audience. Using stakeholder participation solely to educate is more costly and time consuming than other forms of risk communication that can be used to educate. Many stakeholders willing to participate expect a more substantial involvement and will become hostile when they realize that their activities are limited. It is rapidly becoming the premiere way to communicate risks in consensus communication and planning for crises.