CMN 279 Chapter Notes - Chapter 2: Nonverbal Communication, Information Overload, Cybernetics
4 Apr 2018
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Document Summary
The word communication derives from the latin root word meaning (cid:321)common(cid:322) Communication is the sharing of symbols - words, images, gestures - to create meaning. Communication theory: s system of ideas for explaining communication. Rhetoric: the use of language to persuade an audience. Semantics: the study of the words and symbols we choose. Semiotics: the study of how meaning is assigned and understood. Cybernetics: the study of how information is processed and how communication systems function. Message - any type of oral, written, or non-verbal communication that is transmitted by a sender to an audience. Sender - the participant in a communication transaction who has an idea and communicates it by encoding it in a message. Encoding - the act of converting ideas into code in order to convey a written, an oral, or a non-verbal message. Channel - a communication pathway or medium over which a message travels.
