CMN 279 Chapter 2: Chapter 2 Getting Started Planning and Writing Business Messages
17 Jan 2012
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Chapter 2 getting started: planning and writing business. Prewriting y prewriting: the process of gathering ideas and establishing the purpose, audience, and channel for a message. Identify the primary purpose: estimate the scope of the subject you must cover, determine your receiver s needs, select the channel that is most appropriate for your message, collect the information you plan to exchange. Scope: the breadth or limitations of a document s coverage y y audience analysis: the process of assessing the needs and knowledge of readers and listeners and adapting messages accordingly. Is there more than one receiver? y primary audience: the intended receiver of a message the person or persons y who will use or act on a message s information. Secondary audience: anyone, other than the primary audience, who will read a document and can be affected by the action or decision it calls for.
