CRI 100 Chapter Notes - Chapter Ch. 11: Cultural Capital, Putting-Out System
Course CodeCRI 100
ProfessorDr.Louis Etienne Dubois
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CRI 100 11/29/16
Week 12 – Readings
Introducing the creative industries-ch. 11
Ch. 11-the changing economic landscape
o Change is constant in the CI, because they generate new things without guarantees that they will
be successful. !
o There is always a risk of one’s experience and training becoming technically outdated or
aesthetically outmoded. !
o The concept of CI is born out of changes in government priorities and policy, themselves pushed
along by technological and cultural changes.!
o The CI concept was an attempt to bring together what was previously termed cultural policy and
industrial policy, brining the arts into contact with large-scale industries such as mass-media
entertainment and the information technology sector. !
o Arts funding began to be seen as an investment in an area that directly and indirectly fed into
commerce, and supported innovation, jobs and investment beyond the confines of “the art
Creativity and commerce: novelty, risk, and change
o Cultural change, aesthetic change, technological change, economic change – these changes are
not easily separated; they come along all at once, wrapped up in one another.
o The risk that no product will guarantee success puts pressure on businesses in the CI, if they are
successful, to attempt to preserve that success and increase the return on investment by hedging
against future risks through diversification, increased size, new partnerships, etc.
Changing work routines and work cultures
o The uneven distribution of jobs indicates that creative workers, from graduates and newcomers
to more seasoned professionals, will sometimes have to switch sectors.
o The ability to adapt their skills to new contexts is essential.
Changing personal circumstances
o There is a significant cohort of people who “move on” to something that’s more suitable than
project-based freelancing, especially when they become parents.
o Those who decide not to persist in the creative media industries tend to have cultural capital that
is valuable in other lines of work – their education, skills and experience translate into work
elsewhere in the CI.
o For older workers, there are further challenges that are not offset by experience and a long track
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