CRI 300 Chapter Notes - Chapter 2: William Caslon, Gill Sans, Eric Gill
19 Sep 2016
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Document Summary
Type is power to express words and idea visually. Books used to have to be typed by monks. Then came roman type (cambria) , the fits was crated in the 15th century by. Johannes crated black blackletter based off of monks writing jenes. Didot and bodoni then created modern: very thin serifs and extreme contrast between thin and thin strokes each serif fits in one of these 3 categories. William carson"s grandson got tired of all the serifs and then created sanserif. During the second industrial revolution advertising needed new typefaces: letters were made taller and wider, this led to the creation of egyptian type. In the 19th century in germany paul renner created a simple type face called future which is a geometric sans which is based off of geometric shapes. Eric gill around the same time created gill sans which is a humanist sans it is like geometric sans but curvier and less defined.
