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Textbook Notes for CRI 630 at Ryerson University

RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Chapter Notes - Chapter 15-18: Tiger Woods, Direct Response Television, Air Jordan

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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Chapter Notes - Chapter 1-3: The Illustrated London News, Aspirational Brand, Direct Marketing

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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Chapter Notes - Chapter 7-9: Thomas Nast, De Beers, War Bond

The kid in upper 4: the birth of advocacy advertising. Exvertisment (issue advertising): advocacy advertising: uses emotional story-telling, pulling at
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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Chapter Notes - Chapter 10-12: Marlboro Man, William Bernbach, Clairol

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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Chapter Notes - Chapter 13-14: Make America Great Again, Unique Selling Proposition, Barry Goldwater

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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Chapter Notes - Chapter 1-20: New York, New Haven And Hartford Railroad, Queensboro Corporation, De Beers

Mikie Jae6 Page
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Created well known catchphrases i. e. once in a lifetime : novel freakshow - bearded lady, big on selling hype vs. product, coined an event and an expr
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RYERSONCRI 630Victoria LaurenceWinter

CRI 630 Chapter Notes - Chapter 4-6: Queensboro Corporation, Nathaniel Hawthorne, Claude Hopkins

Chapter 4: pepsodent, claude hopkins and the magic of the preemptive claim. Preemptive claim: getting out there first against competitors (for intercha
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