CRI 630 Chapter Notes - Chapter 1-20: New York, New Haven And Hartford Railroad, Queensboro Corporation, De Beers

• School: Ryerson University
• Department: Creative Industries
• Course: CRI 630
• Professor: Victoria Laurence

Document Summary

Created well known catchphrases i. e. once in a lifetime : novel freakshow - bearded lady, big on selling hype vs. product, coined an event and an expression and called it the greatest show on earth . Chapter 2 : lydia e. pinkham"s vegetable compound - personalizing the corporate face: how did this product reach women, was a pharmaceutical ad, but didn"t actually list ingredients. It promised a cure vs. the ingredients: attractive packaging on bottles: lithography (printing press that can print multiple sheets at once) and colour