CRI 630 Chapter Notes - Chapter 7-9: Thomas Nast, De Beers, War Bond
16 Mar 2018
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The kid in upper 4: the birth of advocacy advertising. Exvertisment (issue advertising): advocacy advertising: uses emotional story-telling, pulling at heart strings. War bonds and to build morale for us army. Diamonds themselves offer no practical use, yet they are durable. History: sumptuary laws (products off limits to commoners), diamonds were a protected luxury (only certain classes could display them), 1447 archduke maximilian of austria gave ring to. Images of santa clays expanded (red coat, jolly face, reindeer, etc. ) and came to life through yearly advertisements: santa sharing coke, sharing presents became the soft drink of the season. Candy industry fuels many holiday celebrations and is intrinsically tied to them (valentine"s day,
