CYC 705 Chapter Notes - Chapter 8: Evaluation Strategy, Mass Media, Management System

• School: Ryerson University
• Department: Child and Youth Care
• Course: CYC 705
• Professor: Leslie Yaffa

Document Summary

Making it useful: helping clients and other stakeholders utilize the evaluation. An evaluation is considered useful if clients agree with the findings and recommendations and if they intended to use them. The sleeper effect when clients may gradually come to accept some of the findings and recommendations and may use them in a later project. An evaluation can be found useful by any combination of the following audiences: primary client, primary stakeholders, secondary stakeholders, public opinion, mass media, groups who did not have access to project benefits or where negatively affected. Important to inform policymakers about groups who have not benefited or who are worse off. Concern that despite the significant resources devoted to program evaluation and its importance, the utilization of evaluation findings is disappointingly low. Also concern about the misuse of evaluation findings: may be intentional, or may result from a lack of understanding of how to interpret and use evaluation findings.