ECN 104 Chapter Notes - Chapter 9: Monopolistic Competition, Marginal Revenue, Average Variable Cost

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Ecn chapter 9: perfect competition in the short run. C onnect revenues and cos ts to s ee how a bus ines s decides what price to charge and how much output to produce. A firm"s decis ions concerning price and production depend greatly on the market s tructure of the indus try in which it operates . At one extreme is an indus try in which a s ingle producer dominates the market; at the other extreme are indus tries in which thous ands of firms each produce a minute fraction of market s upply. B etween thes e extremes are ma ny other types of indus tries . Market structure: the characteristics of an industry that define the likely behaviour and performance of its firms. T he operation of a competitive economy provides a s tandard, or norm, for evaluating the efficienc y of the real-world economy.

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