ECN 104 Chapter Notes - Chapter 1: Ceteris Paribus, Marginalism, Marginal Utility

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Economics study: the social science that studies how individuals, institutions, and society make optimal choices under conditions of scarcity, humans wants are unlimited but the means to satisfy the wants are limited. Choosing a little more or less: 4. Interaction among individuals: 5. specialization and trade, 6. The economy as a while and standard of living: 8. Fast food place go to the shortest line, view time saved from the short line (marginal benefit) as better than the cost of moving from their present line (marginal cost) Deriving theories (statement about economic behaviour or the economy that makes it possible to predict the probable effect of certain actions: are purposeful simplifications (title, principals are used to explain or predict behaviour of individuals and institutions. Generalizations economic principals are generalization relating to economic behaviour or to the economy itself average consumer, representative firm/agent.

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