ECN 204 Chapter Notes - Chapter 1: Marginal Cost, Opportunity Cost, Ceteris Paribus

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Ten key concepts to retain for a lifetime. The economy as a whole and the standard of living. Individuals look for and pursue opportunities to increase their utility the pleasure, happiness, or satisfaction obtained from consuming a good or service. They allocate their time, energy, and money to maximize satisfaction. Because they weigh cost and benefits, their decisions are purposeful or rational: mistakes can be made, decisions can also be made on impulse/ emotion. Self-interested unselfish acts help maximize the giver"s satisfaction as much as any purchase in goods or service: self-interested behaviours is simply behaviour designed to increase personal satisfaction, however it may be derived. Marginal means extra, additional, or a change in. Testing this hypothesis by comparing the actual outcome to the hypothesis predictions. Continuing to test the hypothesis against the facts. If favorable results, it turns into a theory.

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