ECN 340 Chapter Notes -Consumer Reports, Rationality
1 Dec 2013
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I cannot decide b/w two cars (running through mid life crisis) Car a: sleek, sexy, exciting, has pizzazz, i feel "good" looking at it, makes me feel i can accomplish anything. Car a: drawbacks to car a: consumer reports say it is a lemon, electric problems, sometimes difficult to start, high depreciation cost. Car b: look like it was styled and designed by an accountant, it looks stodgy, boring, dated, without a hint of glamour, Carb: has been rated as a consumer report as its top choice, b/c of dependability, low maintenance cost, and low depreciation rate. Which car is it rational to purchase.
