ECN 104 Chapter 21: Chapter 21 - The Theory of Consumer Choice

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recall one of the ten principles from chapter 1: Buying more of one good leaves less income to buy other goods. Working more hours means more income and more consumption, but less leisure time. Reducing saving allows more consumption today but reduces future consumption. this chapter explores how consumers make choices like these. Hurley divides his income between two goods: fish and mangos. a consumption bundle is a particular combination of the goods, e. g. , 40 fish & 300 mangos. budget constraint: the limit on the consumption bundles that a consumer can afford. A fall in the price of fish has two effects on. A fall in pf boosts the purchasing power of hurley s income, allows him to buy more mangos and more fish. A fall in pf makes mangos more expensive relative to fish, causes hurley to buy fewer mangos & more fish. Notice: the net effect on mangos is ambiguous.

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