ENT 500 Chapter Notes - Chapter 2: Habitat, Marketing Mix, Bargaining Power

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Start up - creating a new business from scratch. Buyout - purchasing an existing business: give several reasons for starting a new business rather than buying an existing firm or acquiring a franchise. To begin a new type of business based on a recently invented or newly developed product or service. To take advantage of an ideal location, equipment, products, and legal commitments of existing firms. What competitive advantage could your business have over its rivals: identify several factors that determine whether an idea for a new venture is a good investment opportunity. Criteria for whether a new business idea is a good investment opportunity. Market factors: the product or service must meet a clearly defined market need, and the timing must be right. Competitive advantage: a benefit that exists when a firm has a product or service that is seen by its target market as better than those of competitors.

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