ENT 500 Chapter Notes - Chapter 4: Historical Cost, Capitalization Rate, Professional Wrestling Throws

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Objective 1: describe the significance of franchising in canada. Franchising: a marketing system revolving around a two-party legal agreement, whereby the franchisee conducts business according to terms specified by the franchiser. Franchisee: an entrepreneur whose power is limited by a contractual relationship with a fran- chising organization. Franchiser - the party in a franchise contract who specifies the methods to be followed and the terms to be met by the other party. Franchise contract - the legal agreement between franchisor and franchisee. Franchise - the privileges in a franchise contract. Product and trade name franchising - a franchise relationship granting the right to use a widely recognized product or name. Business-format franchising - an agreement whereby the franchisee obtaines an entire market- ing system and on going guidance from the franchisor. Master franchisor - a firm or individual that purchases the rights to sell franchises within a cer- tain geographic area.

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