ENT 725 Chapter 3: ENT 725 Chapter 3 Notes.docx

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Technology trajectory the path a technology takes through its life-time. This path may refer to its rate of performance improvement, its rate of diffusion, or other change of interest. Product innovations are embodied in the outputs of an organization its goods or services (ex: honda developing a new hybrid electric vehicle) Process innovations are innovations in the way an organization conducts its business, such as the techniques of producing or marketing foods or services (geared towards improving the effectiveness or efficiency of a product) Radical innovation is an innovation that is very new and different from prior solutions (ex: wireless telecommunication products) Incremental innovation is an innovation that makes a relatively minor change from existing practices (ex: adding a full keyboard to a cellphone, or making a flip phone) Competence enhancing is an innovation that builds on existing knowledge and skills (ex: intel"s microprocessor builds on the previous underlying technology)

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