Categories in Women’s Apparel
1. Designer Signature: highest zone (Ralph Lauren, Donna Karan)
2. Bridge: bridges the price ranges between designer and better prices (Tommy Hilfiger, DKNY)
3. Contemporary: favored by young designers who want to enter the market but seek a broader
4. Better: Medium to high price. Appeal to middle class market.
5. Moderate: includes lines of nationally advertised markers, appeals to middle-class consumers
6. Budget: promotional/m