FSN 123 Chapter Notes - Chapter 4: Finished Good, Franchise Agreement, Advertising
10 Dec 2012
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Composed of the growers/producers of the raw materials of fashion. Planning of color and texture takes place in this level. Composed of industries manufacturers and contractors that produce finished/semi- finished good from the primary level. Work six months to one and a half years ahead. Retailers buy good from the secondary level and supply them to the consumer. The only level that functions with all the other levels simultaneously. Advertising media print, audio, visual and fashion consultants and researchers. Horizontal growth: a company expands its capabilities on the level it has been performing successfully. Vertical growth: it expands its capabilities on levels other than its primary function. One company is sold to another company with the purchasing company remaining dominant. Merger = fulfills the desire to increase sales (usually) Diversification: the addition of various lines, products, or services to serve different markets. (can be a motive for a merger)
