Textbook Notes (367,969)
Canada (161,538)
Fashion (74)
FSN 123 (20)
Chapter 4

In Fashion Chapter 4 Outline

4 Pages
Unlock Document

FSN 123
Luann Lafrenz

The Business of Fashion (Chapter 4) SCOPE OF THE FASHION BUSINESS The Primary Level - Composed of the growers/producers of the raw materials of fashion - Fiber, fabric, leather, fur producers - Planning of color and texture takes place in this level - Also works the furthest in advance The Secondary Level - Composed of industries – manufacturers and contractors – that produce finished/semi- finished good from the primary level - Work six months to one and a half years ahead The Retail Level - Distribution level - Retailers buy good from the secondary level and supply them to the consumer The Auxiliary Level - The only level that functions with all the other levels simultaneously - Advertising media – print, audio, visual – and fashion consultants and researchers TIMELESS TREASURES – Tom Ford - Ford took over Gucci in 1992 - Pg. 80 BUSINESS GROWTH AND EXPANSION Internal Growth - Horizontal growth: a company expands its capabilities on the level it has been performing successfully - Vertical growth: it expands its capabilities on levels other than its primary function Mergers and Acquisitions - One company is sold to another company with the purchasing company remaining dominant - Merger = fulfills the desire to increase sales (usually) - Diversification: the addition of various lines, products, or services to serve different markets. (can be a motive for a merger) The Franchise - Franchise agreement is a contract that gives an individual the right to own a business while benefitting from the expertise and reputation of an established fir, Licensing - Legal agreement where firms are given permission to produce and market merchandise in the name of the licensor for a specific period of time THE DESIGNER’S ROLE Types of Designers High-fashion designers: - has the full range of decision making for a fashion house - establishes the image and creates designs for the company Stylist-designers - work for manufacturers and adapt designs of others Freelance designers: - sell sketches of original designs to manufacturers - are not involved in the selection of fabrics/colours IN THE FASHION SPOTLIGHT – Vera Wang Pg. 88 THE MANUFACTURER’S ROLE Types
More Less

Related notes for FSN 123

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.