FSN 123 Chapter Notes - Chapter 1: Flapper, Sales Promotion
11 Dec 2012
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Document Summary
Fashion industries: business that involves manufacturing the materials and finished products used in apparel and accessories. Fashion business: includes all industries and services related to fashion (i. e. design, manufacturing, distribution, marketing, etc. ) For longest time, fashion marketing used technique of telling and selling (telling consumers what they want) rather than satisfying what consumer actually wants and needs. In reality, consumers are the one who decide fashion by influencing new designs and accepting/rejecting certain styles offered. Fashion influences men to do things like grow or shave moustaches, which tie to choose and changing from casual jeans to a suit. In reality, fashion can be determined and predicted by those who study and understand the fundamentals of fashion (i. e. fashion forecasters and services) Style: characteristic or distinctive appearance of a garment; or the combination of features that makes it distinct. Fashion: styles that is accepted and used by majority of group at one time.
