FSN 123 Chapter Notes - Chapter 1: Sales Promotion, Nonwoven Fabric, Buyer (Fashion)
6 Mar 2013
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Document Summary
Fashion has a great impact on our country"s economy. Webster"s defines fashion as prevailing custom, usage, or style. in this book fashion means the style or styles of clothing and accessories worn at a particular time by a particular group of people. Fashion industries are businesses that are engaged in manufacturing the materials and finished products used in the production of apparel and accessories for men, women, and children. Fashion business includes all the industries and services connected with fashion: design, manufacturing, distribution, marketing, retailing, advertising, communications, publishing, and consulting. The process of marketing includes many different activities that identify consumer needs; develop good products; and price, distribute, and promote then effectively so that they will sell easily. Before it was the producer trying to convince the consumers on what they wanted, now it"s all about what the consumer wants.
