Textbook Notes (363,135)
Canada (158,215)
Fashion (74)
FSN 132 (24)
Chapter 2

Chapter 2 Intro.docx

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Ryerson University
FSN 132
Joanne Mc Neish

Chapter 2: The Environment of Fashion Key Concepts  The four major factors affecting fashion  How research is used by fashion producers and retailers to help them with market segmentation  The five basic psychological factors that motivate human behavior – and how each affects fashion Key Terms Demographics: studies that divide broad groups of consumers into smaller, more homogeneous target segments, the variables include population distribution, age, sex, family life cycle, race, religion, nationality, education, occupation and income Discretionary Income: the money that an individual or family has to spend or save after buying necessities such as food, clothing, shelter and basic transportation Disposable Personal Income: the amount of money a person has left to spend or save after paying taxes. It is roughly equivalent to what an employee calls take-home pay and provides an approximation of the purchasing power of each consumer during any given year Environment: the conditions under which we live that affect our lives and influence our actions Geographics: population studies that focus on where people live Inflation: a substantial and continuing rise in the general price level Market Segmentation: the separating of the total consumer market into smaller groups k
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