Textbook Notes for Beatriz Juarez

RYERSONFFC 603Beatriz JuarezWinter

FFC 603 Chapter Notes - Chapter 3: Debiasing, Consumer Behaviour, Socalled

Cynthya Liang11 Page
3 Feb 2019
0
Consuming rationally: how marketing is exploiting our cognitive biases, and what we can do about it. Our tendency for irrational decision-making is com
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RYERSONFFC 603Beatriz JuarezWinter

FFC 603 Chapter 1: FFC603 - Week 1 - Readings (1)

Cynthya Liang6 Page
27 Jan 2019
0
Week 1 - the economic impact of advertising. The topic of the economic impact of advertising is critical and fascinating. You would not be equipped to
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RYERSONFFC 603Beatriz JuarezWinter

FFC 603 Chapter 2: FFC603 - Week 2 - Semiotics (2)

Cynthya Liang6 Page
27 Jan 2019
0
Delivery of ideas and information in forms of images or text, that can be read or looked upon. Includes signs, symbols, art, typography, drawing, graph
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RYERSONFFC 603Beatriz JuarezWinter

FFC 603 Chapter 2: FFC603 - Week 2 - Semiotics (1)

Cynthya Liang5 Page
27 Jan 2019
0
Advertisements have many hidden signs and meanings in it for example brand name, logo, package design, colour, punch line and trade mark etc. Learn and
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RYERSONFFC 603Beatriz JuarezWinter

FFC 603 Chapter 2: FFC603 - Week 2 - Semiotics (3)

Cynthya Liang5 Page
27 Jan 2019
0
Media literacy is measuring the meaning in any message and organizing that meaning by adapting to our changing world by being skilled and then building
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RYERSONFFC 603Beatriz JuarezWinter

FFC 603 Chapter Notes - Chapter 1: National Cancer Institute, Alcohol Advertising

Cynthya Liang5 Page
27 Jan 2019
0
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RYERSONFFC 603Beatriz JuarezWinter

FFC 603 Chapter 1: FFC603 - Week 1 - Readings (2)

Cynthya Liang6 Page
27 Jan 2019
0
Week 1 - negative & positive effects of advertising. The future role of advertising and its professionals in society is considered using media theory a
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