FFC 603 Chapter 2: FFC603 - Week 2 - Semiotics (2)

• School: Ryerson University
• Department: Fashion
• Course: FFC 603
• Professor: Beatriz Juarez

Document Summary

Delivery of ideas and information in forms of images or text, that can be read or looked upon. Includes signs, symbols, art, typography, drawing, graphic design, illustration, color and electronic resources. Explores the idea that a visual message with text has a great power to inform, educate or persuade a person. There is mixture of ways to present information visually like through signs, symbols, gestures, body language, face expression, video and images. We can present those emotions through visuals which we cannot express through text. The process of communing, transmitting, imparting and exchanging thoughts, ideas, opinions, sentiments and information is termed as communications. Spoken words and silence, body postures, gestures, facial expressions or with written words and graphics and other creative forms of expressions. The process of communication is both an art and a science. Communication has its roots in the principles of psychology. The ability to communicate depends upon following factors;