RTA 210 Chapter Notes - Chapter 9.10: Ernie Kovacs, Jack Paar, Joe Shuster

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Chapter 9 peppy and cheap": talk shows, quiz shoes and children"s programming. Television programs are driven by commercial considerations and are very expensive to produce: the talk show. Considered to be uniquely televisual phenomenon without any kind of radio antecedent. In the very early days of us commercial television in the 1940s, these interviews shows could seldom use celebrities. The tonight show and the today show: the origins of talk tv. Began as a local late-night show in 1953 on nbc"s new york city o & o. Trying to match the popularity of a previous nbc late night offering while costing much less to produce. Create a show where celebrity guests would be paid absolute union mandated minimum amount of money to appear on the show. Kovac"s off the wall style was extremely unorthodox for early television. Approached the medium as something totally new, rather than as an extension of vaudeville or radio. I kid you not! : jack paar.

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