Textbook Notes (363,004)
Canada (158,138)
Geography (215)
GEO 110 (47)
Chapter 14


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Ryerson University
GEO 110
David Atkinson

CHAPTER 7 SOCIALPSYCHOLOGY SOCIAL COGNITION- ATTITUDES • Attitudes: relatively stable and enduring evaluations of things and people • ABC model of attitudes: a model propsing that attitudes have three components affective component – how we feel toward an object behavioural – how we behave toward an object cognitive – what we believe about an object • Cognitive dissonance—emotional discomfort as a result of holding contradictory beliefs or holding a belief that contradicts behaviour • Theory: We change our beliefs to justify (or match) our actions –more dissonance = more change • EXPERIMENT Subjects who were paid $1.00 for “talking up” the tasks reported the tasks to be more enjoyable than those who were paid $20.00. o Inconsistency in our actions, attitudes, and/or beliefs can drive chang Are People honestAbout TheirAttitudes? • Social desirability factorpeople state attitudes that are socially desirable rather than ccurate bogus pipeline technique to eliminate it • Implicit attitudes: an attitude of which a person is unaware (ImplicitAssociation Test) Stereotypes and Prejudice • Stereotype: generalized impression about a person or a group based on the social category they occupy • Prejudice: negative stereotypical attitudes toward indivduals from another group • Social identity theory:emphasizes social cognitive factors in the onset of prejudice • Three processes: -social categorization- in which a person affiliates with a particular group as a way of figuring out how to act and react to the world -social identity- forms an identity with that group -social comparison- compares that group favourably Attitudes and Power of Persuasion Persuasion – source delivers a message to the receiver through a centeral or peripheral route • Central route to persuasion—focuses on content, factual information, and logic to change attitude  Example: Factual information • Peripheral route—focuses on superficial information to change attitudes Example: Attractive spokesperson, catchy jingle Persuasion strategies: • Source: Is knowledgeable, likable, similar to us, & presents both sides of an issue • Foot-in-the-door—get them to agree to something small so they will agree to something larger later person will want to grant second because they granted first • Door-in-the-face—ask for something very big knowing you will get turned down, but then ask for the smaller item you really wanted • Appeals to fear—make it seem like something bad will happen if they don’t not comply –quit smoking ads • The validity effect Norms and Social Roles • Norms – societies way of how to act explicit (openly) vs implicit
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