GMS 200 Chapter Notes - Chapter 7: Decision Support System, Customer Relationship Management, Electronic Data Interchange

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Shavin Malhotra

Document Summary

I nformation technology: is the use of electronic devices that aid in the creation, management, and use of information. Knowledge workers: add value to organizations through intellect. Electronic commerce: is the buying and selling goods and services through use of the internet. Business-to-consumer ecommerce or b2c: businesses engage in e-retailing, selling directly to customers over the internet. Business-to-business ecommerce or b2b: businesses use the internet to collaborate and make transactions with one another. Stages of development in ecommerce: secure an online identity, establish a web presence, enable e-commerce, provide e-commerce and customer relationship management, utilize a service application model. Customer relationship management: quickly and accurately providing information for decision makers regarding customer needs, and preferences, and satisfaction. Supply chain management: from initiation of purchase, to logistics and transportation, to point of delivery and ultimate use, it also allows outsourcing and other business contracts to be continuously and efficiently monitored.