GMS 200 Chapter Notes - Chapter 1: Glass Ceiling, Knowledge Worker, Pepsi Generation

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GMS 200 Full Course Notes
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GMS 200 Full Course Notes
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Document Summary

Teacher takes management principles and business principles from the textbook and puts it into a global perspective. Global business environment, and how it impacts organizations: within organizations, focusing on things such as human behaviour, culture, planning and strategy. In a survey of ceos from forbes 100 largest multinational firms. 80% believed all business majors should take a course in global management. 70% believed a second language and knowledge of international affairs will benefit you. Begin as glass panels manufactured in japan, taiwan or south korea. Sent to mexico along us borders (macquiladora) for combining with other electrical components shipped from asia and the us: macquiladora is a free trade zone (excepted of import/tax taxes) Dairy association from usa started a campaign in mexico got milk which translated to: are you lactating. Coors from usa started a campaign in mexico with tagline turn it loose which translated to.

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