GMS 200 Chapter Notes - Chapter 3: Collectivism, Intangible Asset, Foreign Direct Investment

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Shavin Malhotra

Document Summary

Culture is a set of assumptions and values that are shared by a group of people and that guide that group of people"s interaction with each other. Organization culture is the system of shared beliefs and values that develops within an organization and guides the behaviour of its members: culture is firm"s personality, helps to distinguish it from others. Example : hewlett-packard: when i come back next year i do not want to see that project in the lab david. Such as apple and coca-cola: attention to detail. Motorola quality is their driving theme : outcome orientation results more important that the processes. Where does culture come from: founders. Strong culture: pros and cons: drives employee behaviour due to clear vision leading the high performance. Ex: ibm, who used to manufacture mainframe computers and did not want to shift to personal computers, and delayed from changing to pcs because they were not willing to diverge or change.