GMS 200 Chapter Notes - Chapter 4: Kia Motors, Organic Food, Natural Environment

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Shavin Malhotra

Document Summary

> environmental uncertainty: environmental uncertainty is a lack of complete information regarding what exists and what developments may occur in the external environment. >two dimensions of environmental uncertainty: complexity and rate of change. Economic - example: kia motors (took advantage of the recession, introduced 7 years warranty), hyundai (if someone got laid off, then they will buy back the cars) Socio-cultural example: kraft (consumers want to eat healthy, organic food which will impact on the sales of kraft) Natural environment: carbon market to control carbon emission. The specific (task) environment actual organizations, groups, and persons with whom an organization interacts and conducts business. Case: nortel: canada"s shinning star (unless your products meet the consumer needs, your products will not success) Once, nortel boasted a market capitalization about half of mexico"s entire gross national income. A workforce equal to the population of waterloo, ont. For many years, nortel was known as the company that made your phone.