1. What is culture?
Culture is a set of assumptions and values that are shared by a group of people and that guide
that group of people’s interaction with each other.
Values are the stable core of culture. They are strong, unconscious emotions with a minus and a
plus pole, like: evil – good, abnormal – normal. What is normal is a matter of values.
3. Cultures and sub-cultures
Org. Culture (focus) -> group culture-> regional culture->global/country culture (focus).
4. Organizational culture
Organizational culture is the system of shared beliefs and values that develops within an
organizational and guides the behaviors of its members.
Culture is firms’ personality, helps to distinguish it from others.
Impact of culture: recent study by Water stone Human Capital Ltd. And Canadian business
including in-depth interviews with senior Canadian executives at 107 companies:
- 82% of executives said corporate culture has an impact on financial performance.
- 82% of executives said it has tangible impact on their organization’s ability to recruit,
manage and retain the best people.
- 20% of executives said corporate culture is their company’s primary driver of success.
Comparisons: Tim Horton’s Vs. Starbucks
Air Canada vs. West Jet.