GMS 401 Chapter Notes - Chapter 4: Product Design, Correlation And Dependence, Service Design
1 Dec 2012
School
Department
Course
Professor
Document Summary
Product development: a process to generate concepts, designs, and plans for services and goods that an organization can provide to its customer. The essence of any organization is the products or services it offers. There is an obvious link between the design of those products/services and the success of the organization. The quality of the product/service is 80% determined during the design stage; hence organizations have a vital stake in achieving good product and service design. Successful organizations use four elements to create new products or services and bring them to the consumer. Product approval committee, core teams, phase reviews, and structured development process. Idea generation, development, production process design, and launch. Sources of ideas for new or redesigned products/services. Employees those who make or deliver products/services. Marketing ideas based on their studies of markets, buying patterns, and familiarity with demographics. Research and development - (basic research and applied research) Research and development: organized efforts for product innovation.
