GMS 401 Chapter Notes - Chapter 2: Purch Group, Strategic Planning, Swot Analysis

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 401
• Professor: Carmen Schifellite

Document Summary

Competitiveness - ability and performance of org in mkt compared to other org that offer similar good use past experience & expertise as leverage depends on capacities and performance of comp. Key purchasing criteria - major elements influ purch: price, quality, variety, timeliness. Price - amt customer pay for good choose lowest price. Quality - characteristic of good determined by design, material, performance, consistency. Variety - choices of models and options avail to customers. Timeliness - avail of good when need by customer. Order qualifiers - purchasing criteria customers perceive as min acceptability std for purch, can become order winner quality, consistency, and on-time delivery. Order winners - purch criteria cause org perceived as better than competition, can become order qualifier. Competitive priorities - org compete by emphasizing key purchasing criteria in goods: Cost - unit production of good to org compete on cost = lower op cost. Quality - determining customers quality req for goods (consistently)