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GMS 401 (203)
Chapter 4

Chapter 4

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Department
Global Management Studies
Course
GMS 401
Professor
Robert Meiklejohn
Semester
Fall

Description
Chapter  4  –  Product  and  Service  Design   Introduction   o Product/service  design   § Idea  generation   § Build  business  case   § Development   § Production  process  design   § Launch   o Concurrent  engineering   § Team-­‐based  approach  of  simultaneously  designing  product   and  process   Sources  of  ideas  for  new  or  redesigned  products/services   o Employees   o Research  and  development   § Organized  efforts  for  product  innovation   o Marketing  research   Other  issues  in  products/services  design   o Life  cycles   § Incubation   § Growth   § Maturity   § Saturation   § Decline   o Standardization   § Extent  to  which  there  is  absence  of  variety  in  a  part/product  or   service   o Designing  for  mass  customization   § Mass  customization   • Producing  standardized  products/services  but   incorporating  some  customization   § Delayed  differentiation   • Producing  but  not  yet  completing  products/services   until  customer  prefs  are  known   § Modular  design   • Parts  are  grouped  into  modules  that  are  easily  replaced   or  interchanged   o Reliability   § The  ability  of  a  products/services,  part,  or  system  to  perform   its  intended  function  under  normal  conditions   o Failure   § Situation  in  which  it  does  not  perform  as  intended   o Robust  design   § Design  that  results  in  products/services  that  can  function  over   a  range  of  conditions   o Taguchi’s  approach   § Parameter  design  that  results  in  a  robust  design  for  the   product.   o Design  for  Manufacturing  and  assembly   § Design  for  manufacturing  (DFM)   • Designers  take  into  account  manufacturing  capabilities   when  designing   § Design  for  assembly   • Focus  on  reducing  the  number  of  parts  in  a  product  and   on  assembly  methods  and  sequence   Quality  Function  Deployment   o QFD   § An  approach  that  integrates  the  ‘voice  of  the  customer’  into  the   products/services  design   o Kano  Model   § Breaks  down  the  customer  requirements  into:   • Basic  or  characteristics     • Expected  characteristics   • Excitement  characteristics   Chapter  4  Supplement   –  Reliability   Reliability   o The  ability  of  a  products/services,  part,  or
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