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GMS 401 (203)
Chapter 4

Chapter 4 textbooks notes

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Department
Global Management Studies
Course
GMS 401
Professor
Robert Meiklejohn
Semester
Spring

Description
Chapter 4 Product DesignProductdesigndeterminingtheformandfunctionoftheproductTheessenceofanyorganizationisthegoodsandservicesitoffersobviouslinkbetweenthedesignofthosegoodsandservicesandthesuccessoftheorganizationproductdesignorredesignshouldbetiedtoanorganizationsstrategyProduct Design Processsuccessfulorganizationsusefourelementstorapidlycreatenewgoodsandservicesandbringthemtoconsumers1Productapprovalcommittee2Structureddevelopmentprocess3Coreteams4PhasereviewsCoreteamconsistsofProductmanagerproductdesignersusuallystylistsalsocalledindustrialdesignersandengineersandmanufacturingoperationsrepresentativesoConcurrentengineeringteambasedapproachofsimultaneouslydesigningtheproductandprocessiscalledconcurrentengineeringSources of ideas for new or redesigned productsideascomefromeverywhereInternallyandexternallyOneofthestrongestmotivatorsfornewandimprovedproductsisacompetitorsproductSomecompaniespurchaseacompetitorsproductanddismantleittodiscoverwhatitiscomposedofandhowthecomponentsworksearchingforwaystoimprovetheirownproductThisiscalledreverseengineeringResearchanddevelopmentrdlabscientistsandengineersinvolvedincreativeworkonasystematicbasistoincreaseknowledgedirectedtowardproductandprocessinnovationKey Issues in Product DesignLife CycleincubationgrowthmaturitysaturationanddeclineIncubationWhenanitemisintroduceditmaybetreatedasacuriosity
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