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Canada (156,115)
GMS 522 (40)
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School
Ryerson University
Department
Global Management Studies
Course
GMS 522
Professor
Helene Moore
Semester
Fall

Description
Facts :  We are witnessing the abolition of state monopolies  China, even with strong communist roots is slowly embracing free enterprise and moving toward a more liberalized economy  Scotiabank invested in Chinese financial services company  International firms of all sizes pay significantly higher wages than domestic-only firms  International goods and services are within the reach of consumers in developing and emerging countries  Markets are becoming more global with convergence of cultural and national preferences  Canada was ranked third most globalized country in the world Definition: Global Marketing: marketing activities that take place across national borders and outside of the firm’s home country  A firm has to have the breadth of coverage in all markets around the world to be considered truly global  Coordination and integrati
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