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GMS 522 (43)
Chapter 3


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Ryerson University
Global Management Studies
GMS 522
Helene Moore

Facts :  Culture is learned, shared, and transmitted from one generation to the next  Language is multidimentional: non verbal, tone of voice, gestures, body position, eye contact  ``If you want to kill a message, translate it`` Definition : Culture: an integrated system of learned behaviour patterns that are distinguishing characteristics of the members of any given society Acculturation: adjusting and adapting to a specific culture other than one’s own High context cultures: context is at least as important as what is actually said Low context culture: information is contained explicitly in the words Translation-back-translation: the translating of a foreign language version back to the original language by a different person Key topic in non-verbal language  Time: showing indignation or impatience, rushing straight to business  Space: stand close, kiss, handshake  Material possessions: showing off your wealth  Friendship patterns  Business agreement: contract or handshake Mis
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