GMS 200 Chapter Notes - Chapter 05: Legal Personality, Root Mean Square, Infomediary

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Horatio Morgan

Document Summary

Success in a highly competitive business environment depends on entrepreneurship. Describes strategic thinking and risk taking behaviour that result in the creation of new opportunities. Entrepreneur a risk taking individual who takes action to pursue opportunities others fail to recognize or may even view as problems or threats. Business entrepreneurs start new ventures that bring to life new products/service ideas. Richard branson created virgin atlantic that holds over 200 companies such as virgin. Frank stronach created fair enterprise which ensures the rights of employees, management, and investors. Heather reisman co-founder of paradign consulting, president of cott corporation, and launched indigo books & music. Tim horton opened the rst tim horton"s in 1964 in hamilton, ontario. Brian scudamore created 1-800-got-junk when he was only 18. Common image of an entrepreneur is as the founder of a new business enterprise that achieves large sale success. But they also operate on a smaller less public scale.