GMS 200 Chapter Notes - Chapter na: Spin Master, Turnitin, Frameshift Mutation

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Sui Sui

Document Summary

Gms 200-051 dr. sui industry 2 (a) It is necessary for any business starting up to make big decisions, which often have big impact. For spin master founders harary, rabie and varadi, there were two crucial decisions they had to make when they were starting up, and that was deciding which toy to launch first, and how to launch it. In the toy industry, a company"s first toy will ultimately determine whether they will succeed or fail, as it is the main determinant of the company"s initial brand image. A first toy will set consumer and retailer expectations for spin master, and thus it was crucial to create something unique and well thought out! The trio created a well thought out, unique toy that would appeal to their target market. Then came the issue of how they were going to launch it.