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Chapter 13

GMS 200 Chapter Notes - Chapter 13: Management Information System, Customer Relationship Management, Business Intelligence


Department
Global Management Studies
Course Code
GMS 200
Professor
Lori Anne Heckbert
Chapter
13

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
Chapter 13: Informaon and Decision-Making
Informaon, Knowledge and Management – Basic Linkages
o !"
!
oKnowledge worker:#$%
!&
oIntellectual capital:  &##
o#&$#
o'#! 
'!!&!#
( !&!%%! 
)!!&!#!$ 
What is Useful Informaon?
oData: &
oInformaon: # # 
o(  #
o* # # +
'!%,#!%%%#&
Informaon Systems and Business Intelligence
oInformaon technology (IT): #,#%% 
oBusiness intelligence:   !-
# # 
'&## -#&#!
!#! #
Implicaons of IT within Organizaons:
o. # 
/-+0"!!
o1 
o.2 $##
o.
o(

Only pages 1-2 are available for preview. Some parts have been intentionally blurred.

Implicaons of IT for relaonships with external environment
o3#4!!%$ 
&## #5
o3$#!
o3##&#
Basic Informaon System Concepts:
oManagement Informaon System (MIS): #('%$%&#
#6 #&  !
7!  !

1!8!  &
Managerial Advantages of IT Ulizaon
o9
:2!# # 
(
;"## 4"
!5
o1$
 # $
(
o<
(#=
&>
o*
#  #
)# &
Informaon and Managerial Decisions
oA performance de0ciency: # & 
oA performance opportunity:# &&2 
oProblem solving:  !!&#
 
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