GMS 401 Chapter Notes - Chapter 2: Wok, Flexible Response, Cost Leadership

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 401
• Professor: Payman Ahi

Document Summary

Chapter 2 productivity and operations strategy in a global environment. Competitive advantage implies the creation of a system that has a unique advantage over competitors. The three strategies provide an opportunity for operations managers to achieve so; they are: Competing on differentiation: differentiation is concerned with providing uniqueness distinguishing the offerings of an organization in a way that the customer perceives as adding value. In the service sector, one way for extending product differentiation is through an experience engaging the customer so they can use their five senses and be immersed into the product. Competing on cost: a driver of a low-cost strategy is a facility that is effectively utilized, low-cost leadership entails achieving maximum value, as defined by your customer. It does not imply low value or low quality. Mission: the orga(cid:374)izatio(cid:374)(cid:859)s (cid:373)issio(cid:374) is its purpose what it will contribute to society.