GMS 401 Chapter Notes - Chapter 4: Quality Function Deployment

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 401
• Professor: Dror Hermal

Document Summary

The product development system may well determine not only product success but also the firm"s future. Optimum product development depends not only on support from other parts of the firm but also on the successful integration of all 10 of the om decisions, from product design to maintenance. A products life is divided into 4 phases: introduction, growth, maturity and decline. They may warrant unusual expenditures for (1) research, (2) product development, (3) process modification and enhancement, and (4) supplier development. Adding capacity or enhancing capacity to accommodate the increase in product demand may be necessary. Improved cost control, reduction in options, and a pairing down of the product line may be effective or necessary for profitability and market share. Unless dying products make some unique contribution to the firm"s reputation or product line or can be sold with an unusually high contribution, their production should be terminated. Explain how the customer participates in the design and delivery services.